A prediction has been made on this year’s holiday shopping season. Expect to see a 18 percent growth in the U.S. digital retail sales sector. The 3 main contributors of the increase in sales are mobile commerce, weather and self-gifting.
1. The Winter Weather Will Have An Impact on Holiday Retails Sales
Brick-and-mortar retailers understands this factor more than any of is every will. Weather can impact store sales. For example, when its rainy season, demand for umbrellas go up and retailers will see an increase of umbrella sales.
According to long-range weather, forecasts shows that the days that are leading up to the Black Friday and Cyber Monday sales might be colder than last year.
Weather Trends, which is a service that does weather predictions for business is reporting that on Thanksgiving Day, it might be 6 degrees cooler compared to 2016 in the northeastern U.S and almost 20 degrees cooler in the north-central area.
With the weather being predicted to be cooler this year compared to last year, this might just encourage shoppers to stay in the comfort of their warm homes and buy online instead of going out to a store.
2. 25 Percent of U.S Commerce Sales Will Be From Mobile Devices
There is a gap for mobile commerce and most Americans spend more time shopping online on a mobile device compared to a laptop or a desktop. However, as a group all together, e commerce shoppers are still more likely to make a purchase off a laptop or desktop.
You’re probably wondering why when purchasing off a mobile device is so much more convenient. Well, most e commerce stores do not provide its customers with a good mobile shopping site. Some online stores do not even have a mobile site! Which is a big no no in this day and age. Why not provide your customers with a decent mobile page? Retailers can and should make it easy for customers to buy and find products on a small, touch screen device. From there, e commerce will then become mobile commerce.
E commerce giant Amazon has mastered mobile commerce and they will be the ones who will be enjoying the sales growth during the holiday season. Mobile commerce sales will probably make up for 25 percent of the U.S. digital sales in 2017.
Want to hop on to the mobile commerce band wagon? Its still not too late for you to turn your e commerce site mobile friendly! Contact your e commerce solution provider and get them to help you out with setting up your mobile site.
Here’s another interesting article:
3. Self Gifting
Of course, when we are shopping online for gifts, we tend to stumble upon things we like too. Not every gift bought during the holiday sales period is meant as a gift to someone else, it could be a gift to me, from me.
70 percent of shoppers have also admitted to buying a gift a two for themselves during the holiday season last year according to the National Retail Federation.
Self gifting is not a new trend at all. Most retailers have seen this trend going around for years now. Retailers should take this opportunity to create call to actions for shoppers to treat themselves to a gift or two for the holiday season. A self gifting strategy is to maybe offer bonuses with every gift card and holiday purchases made. Given this encouragement we hope to see more retailers making more self gifting offers and promoting it too.
4. E commerce Sales will Grow by 18 Percent
There is been word that the U.S. e commerce sales may slow down a bit in 2017 compared to previous years. However, this does not necessarily mean bad sales. eMarketer made a prediction that this year’s e commerce sales will only see a 15.8 percent increase compared to the 17 percent increase last year.
Being a little bit more optimistic, many e commerce businesses have done a great ob of creating a mobile shopping experience for its customers. This will most definitely help boot e commerce sales this holiday season.
Big e commerce retailers like Walmart are trying to boost their e commerce sales, in order to compete with giant, Amazon. This could potentially steer shoppers to shop online.
Article by Practical Ecommerce, written by Armando Roggio on the 24th September 2017.