It has been predicted that the e commerce economy is expected to grow. This opens up great opportunities for entrepreneurs who are looking to start a business online. Also, not forgetting all the existing e commerce businesses that have already been established. There is no better time than now to start in your first venture and get your foot in the e commerce world. Although the e commerce economy is expected to grow rapidly in the years to come, you will only see results if you take the right business approach if you wish to see your e commerce business succeed.
1. The Launch Is Important
One of the most common mistakes e commerce entrepreneurs make, is pushing to launch their website in a short amount of time. It is understandable that you want your business up and running as soon as possible. But, that is not always the right thing to do. Keep in mind that you only have one chance to launch your e commerce store and you wouldn’t want to mess it up. You could prepare by purchasing your domain name and finalizing some finishing touches to the customization of your webpage but avoid the big reveal until you have done some ground work. By groundwork I mean SEO (Search Engine Optimization), content marketing and social media. Without these main components, your website is not ready to launch.
2. Focus On The User
There is no doubt that an e commerce business looses out when it comes to their customers not being able to touch and feel their products. Maybe some day technology will be so advanced that customers will be able to touch, feel and smell a product sold online before buying it. Wouldn’t that be revolutionary?! But don’t get your hopes up guys, we doubt that’s happening anytime soon unfortunately. However, there are many other ways to pick up in where you lack. E commerce business can be more forth coming with information off a certain product. In addition, description of products should also be made clear and easily understood. Offering appropriate pricing to your customers is also a great way to encourage them to buy from you. Most importantly, give customers a pleasant experience on your online store and an easy check out process.
3. Test EVERYTHING And Upgrade
Remember to test that your website is responsive and everything is ready before you launch it. To maintain a working website, frequently check the website. Put yourself in the customers shoes and see what is working and what is not. On top of that, make changes to your website along the way if it will help your customer’s have a better experience on your site.
4. Social Media
In 2017 social media runs the world. Who are we kidding? It even runs our lives! Any e commerce business who does not have social media accounts or chooses not to use it is truly missing out. Social media is the heartbeat of an e commerce business. Without it, your website will just be a website. Think of it this way, having social media channels gives you an opportunity to interact with your customers. Through interaction you know what your customers like and do not like about your business. If you are looking to hire someone to handle your social media channels for you, it is important you’re involved in it too. At the end of the day there is no one who knows your business better than you.
5. Incorporate Social Elements Onto Your Website
Having social media channels are great, however it is useless if customers didn’t know they existed. Add social media icons on your website so customers can click it and get directed to your social media page. Another thing you can potentially add to your webpage are testimonials. Add a testimonial section onto your website from your happy customers. It is a great way to show unsure or new customers that your business is legit and sell good products. This also help make your webpage more trustworthy.
6. Mobile Site
In 2017 many people are going for the easy option. With the busy lifestyle people are living nowadays, the only time we have to scroll through the internet are during the bus/train ride to work or every night before bed. What is easier than shopping on your phone on the bus on the way to work? It is extremely important for you to make your site usable on mobile.
7. SEO (Search Engine Optimization)
The e commerce economy is rapidly growing! E commerce business’s are popping up faster than mushrooms! To keep your business competitive in this increasingly crowded space it is important that you stay on top of your business’s SEO. SEO can help you stand out from the crowd that is your competitors. At the start of your e commerce business, hire an SEO expert to help you stay competitive.
8. Collecting Data On Your Customers
If you plan only doing a one time business with your customers then you can skip this step. However, if you are a smart businessman/woman which I’m sure you are. You would want your customer to keep coming back to purchase more from you, right? Always try to get your customers to sign up and collect information from them (e.g name, email address,etc). Keeping your customers data will help you in future promotions you might have on your store and you can easily in from your customers through email. There are marketing solutions that also help you track your customers and their buying behavior. This would definitely help you increase your sales and an advantage.
9. Continue Evolving
In order to succeed you have to follow trends to continue being relevant in this trend driven world. Customer taste will change and it is your job to keep up or fall behind.